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Community Boards: Why i am building it

  • Writer: Brett Darlington
    Brett Darlington
  • Aug 6, 2024
  • 4 min read

Community Boards–What is it?


In 2022 I wanted to start this TV business, then I broke my neck and pushed it back a year. Now I'm starting it fosho, and here's how it works. I put a Board (TV) in a few unrelated businesses that get decent+ foot traffic and I advertise them each at each other's spots. Capturing that market segment's eyes (Yes tvs work stop it). Then I have other local businesses (mostly) advertise on those displays for a monthly price. It's subscription-based community exposure. So to summarize: I drive around all day and (try to) talk to owners of brick n' mortars.



Why-ish


So, why am I doing Community Boards when I could be making real money? Well, the reason is because it's fun. Not only is it fun, but it's passive, and not only is it passive but it's subscription-based so it's got a recurring revenue model that can be valued as such when the time comes to sell the thing. Also, I have a partner, and during college, I told him straight up, I said, "I got this biz, but I don't want to do it anymore unless you want to partner with me if you're down we can milk it if not NBD". Because at that time, I didn't have any. I also find my partner to be entertaining and fun, similar actually to how people find us.



I love the business, in fact, I just love business generally, a bit more so than i love money. Which like all people, I do love. Let's admit it together, what does money get us?

  • College degree (good grades)

  • Paid Medical bills

  • Family surprises

  • Gifts to friends

  • If you break your ass you don't have to worry about going into debt for the rest of your life. (can you tell I'm American)

  • Kids are smarter because you hired a tutor

  • Love life is good because financial troubles aren't adding stress

  • Okay, money is everything... I get it.



The Money


Which is another reason why I enjoy this business. I believe I can sell it for a few million in the next decade. My goal is 70k MRR, and at that point, I believe it will be worth $3.3-6.7 million. Which in 10 years may be enough to buy a 4bd 3 bath. I may very much like this business, but I have much more impactful and meaningful ambitions that I'd like to act on. maybe I'll tweet about it here one day, but for now, I'll keep this idea under wraps. I give most of the 100+ software ideas away but this one stays locked away from my many readers– as if one of you lazy shitheads will copy it.



The people


I'm not just saying this to point out my virtues and natural regard for true meaning. I genuinely enjoy the human element of the business. Though I never built on the human element in college (I hated them all) I enjoyed people when I was in high school and before college. There's just something about working through college that takes all your socializing time and sucks your life away, leaving you with this hatred for everyone who coasted through. Am I being negative? Well, there's genocide, 3 wars, and an election coming up so relatively speaking I'd say crown me Jesus. Moving on.


There's this feeling that comes over me when I walk into a business to pitch aka ("Hey want a screen? This biz looks nice, free ads?" "Sure yea throw one up, boy")–*Monybags*. Almost like I know I've got this. but sometimes, the cat is not in the bag, and I get nasty looks like "this dipshit salesman, tryna take my money", even when I tell them it's free I'm getting the privileged white boy look– granted I certainly deserve this look. To be fair if you didn't know I am a white heterosexual male, not sure what that gets me but I'm told it's good. The fun part is getting past this shit and pushing them anyway. It usually takes walking in 2-6 times before I can land a screen. People are so much like rubrics cubes, and though I am really bad at the rubrics cube, I am pretty good with people– when I want to be. I notice the more effort I put into the short-term fun with people the less effort/willpower I have to exert that same influence over the people "closer" to me AKA the people I can't avoid like my family.


As you can see, I'm not posting these to show you how efficient optimized, or discipline-minded I am. I couldn't care less about virtue signaling these things. But my business is different, I certainly care what my clients think and what people at work think. on average I work about 20 hours a week on Community Boards, and 35-40 hours a week on my job thing.


So anyway, the people give me life and purpose. I enjoy that aspect, and though I don't pocket any of the cash we generate, I know it's building up an asset that cashflows and will be a great sell. So, though I'm so poor I can't breathe, could I suppose alleviate myself anytime by selling my little shares? Though they're too young to have value honestly. it's very late and my brain clocked out an hour ago.


Goodnight, I hope

Onion King





 
 
 

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